Swimco Campaign

A couple of Months ago I was contacted by Swimco to be apart of their “Feel good half naked” campaign . The campaign aims to inspire both men and women to redefine what it means to be a “swimsuit model”. Initially, I was a bit hesitant …Well, to be honest I had to read the email a couple times to make sure it was real (Pinch me!).  I read the email and I wondered if it was the right fit for me, do I feel comfortable doing this? What if this doesn’t turn out well? Can I handle 8hrs of wearing nothing but swimwear in front of an entire production crew? I realize my thoughts were all coming from a place of fear but I think anybody who receives this email would ask themselves similar questions….I  hope you would.

“People want to see themselves represented and It’s vital for brands to create content that is  true to reality”

My thoughts weren’t all fear based. I began to think of how important a campaign like this is. I think more than ever representation in the media is at a high. People want to see themselves represented and It’s vital for brands to create content that is  true to reality. Because of this, I made the decision to jump on board. Like many, I scroll through Instagram, Facebook, and Pinterest for style and beauty inspiration. When I see something I love on someone with the same body shape it’s easy for me to envision how it’s going to look on me. I wanted that exact feeling for someone else seeing my image wearing pieces from the Swimco collection. I wanted someone to know how great it feels to be seen through a brands vision.

For those of you who follow me on Instagram you saw my entire journey to Kelowna, BC. where the campaign took place. But it was important for me to write this and share with you why I decided to be a part of it. I’m looking forward to seeing how this entire project unfolds and I hope to see more brands taking this same approach to ensure that everyone feels celebrated, empowered and most importantly represented.

Full Swimco Interview

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